Who is winning the visits?
Your store gets 32 out of every 100 visits in the area.
Visit Share
What percentage of local visits goes to your store and to each competitor.
Retail strategy · Pulster RADAR
You know which stores are underperforming. Do you know what is happening outside them?
Your sales tell you what happened. Pulster shows you who gets the visits, whether visitors return, and where they come from.
Last 3 months · Visit Share
Your store26%▼ Down 6 points
New competitor18%▲ Up 18 points
This may be one of the drivers. Worth investigating.
Averages can hide the stores that are falling behind.
When you look at all your stores together, everything seems stable. Store by store, some are growing while others lose visits as competitors gain ground. If you do not know which ones, you end up reacting to everything or to nothing.
And when a store drops, someone will ask you why.
What Pulster RADAR answers
Three questions for every store
Are your customers coming back?
40% of your visitors only go to you. The other 60% also visit competitors.
Cross-shopping
How many of your visitors also go to competitors, and which ones.
Repeat and lapsed visitors
How many visitors return and how many have stopped coming.
Visit patterns
Which days and times bring the most visitors to your store and to competitors.
See more indicators
Repeat and lapsed visitors
How many visitors return and how many have stopped coming.
Visit patterns
Which days and times bring the most visitors to your store and to competitors.
Where do they come from, and how are visits changing across your industry?
You lead in the west zone. Your competitors lead in the east zone.
Competitive Dominance Map
Which areas you lead and which areas your competitors lead.
Distance traveled
How far your visitors travel to reach your store.
Industry trends
How visits are shifting across your whole industry.
Heat maps
Which areas your visitors come from (visitor origins).
See more indicators
Distance traveled
How far your visitors travel to reach your store.
Industry trends
How visits are shifting across your whole industry.
Heat maps
Which areas your visitors come from (visitor origins).
Local store marketing
What a plan to win more customers looks like
We answer three questions for each store: who is taking your customers, where, and when. The campaign is yours; we show you where and when to launch it.
Report · North zone
This week
Who is taking my customers?
A competitor two blocks away
Where?
North zone
When?
Fri–Sun, 5–8 pm
→ Your campaign, with defined areas, days, and times
1 · Pick the stores
Focus on the ones losing visits to a competitor.
2 · See what changed
Which areas lost visits and which competitors gained them.
3 · Decide where and when
Areas, days, and times, aligned with your marketing calendar.
4 · Your team runs it, and we review
We track how visits change over the following months.
We work with aggregated visit patterns, not individuals.
Compared with a market study
A study captures one moment. Pulster tracks the changes.
A traditional market study takes 2 to 3 months and costs US$10,000 to 75,000. With Pulster, a strategy analysis takes about a day once your company is set up.
And the data does not stay in a report: it keeps updating and supports your next decision, including where to open.
To understand why people buy, a study with interviews is still useful. To see what changed outside each store, month after month, there is Pulster.
Based on our experience in the region.
What the data can and cannot tell you
We show you what changed around each store. We help you investigate what may be driving the change. We do not claim causes the data cannot prove.
Store-level sales forecasting →Mobility data every two weeks. Business data every month.
Aggregated and anonymized data. We do not identify individuals.
See where our data comes from →Shopping centers
Do you manage a shopping center?
Compare your center with others, understand where your visitors come from, and show prospective tenants why they should be there. It complements your foot traffic counts; it does not replace them.
Tell us about the store that worries you.
In the first meeting, we understand your case and see what data is available in its area. Then we map the area, process the data, and present what we find.
Can you tell me why my sales dropped?
We show you what changed outside the store: competitors, visits, and visitor origins. We help you investigate the causes together with your internal data.
Can you identify my customers?
No. We work with aggregated and anonymized data. We see how groups of visitors move, never individuals.
How often is the data updated?
Mobility data is updated every two weeks and business data every month.