Fact sheet
Pulster fact sheet
Verified company facts for media, researchers, and partners.
Last reviewed: October 2026
What Pulster is
Pulster is a decision intelligence platform for retail in selected Latin American markets. It uses the same market, mobility, and competitor data to help retail chains decide where to open new stores and how to compete more effectively.
Quick facts
- Name
- Pulster (formerly Argus Analytics)
- What it does
- Retail decision intelligence platform
- Category
- Retail location intelligence
- Products
- Pulster NOVA (expansion) and Pulster RADAR (retail strategy)
- Headquarters
- Guatemala City
- History
- The project began in 2022, was founded as Argus Analytics in 2023, and became Pulster in mid-2025
- Team
- About 30 people
- Clients
- 49 brands in 9 countries: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, and the Dominican Republic
- Next market
- Peru
- Legal entity
- Metaverso, S.A.
Figures you can cite
96%
accuracy forecasting first-year sales at existing stores, validated in a blind test with a leading quick-service restaurant chain. The model was not trained on those stores. The average error per store was under 4%. This test was run on existing stores and does not guarantee the same accuracy for new stores.
33,000+
businesses mapped across the region.
2 weeks
Mobility data is updated every two weeks and business data every month.
Co-founders
- Roberto Rodríguez · CEO and co-founder
- Danilo Manzanares · CSO and co-founder
- Gustavo Sáenz · CDO and co-founder
Investors
- Innogen Capital
- Barrilete Ventures
- Escala LATAM
- Cacao Capital
Awards
- National Export Award
AGEXPORT · 2025 - Best Strategic Evolution
Campus TEC · 2025 - National Innovation Award
Guatemala Ministry of Economy · 2022 - Converciencia
SENACYT · 2023 - Startup World Cup Guatemala Winner
Kirzner Entrepreneurship Center · 2026
How to write the name
Pulster, with a capital P and no space. Products are written Pulster NOVA and Pulster RADAR, with the product name in capital letters.
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