Expansion · Pulster NOVA
Before you sign, evaluate whether your next store is worth the investment.
See how much market potential there is, compare sites, and estimate sales before you decide.
Site comparison
A store in the wrong place is hard to fix.
A mid-size store costs US$1–5 million to open, and leases run 5 to 20 years. That is why the decision has to be made before you sign, not after.
Finding a good corner is not enough. You also have to explain why it is worth the investment.
What Pulster NOVA answers
Five questions to answer before you invest
- 01
What makes your best stores successful?
Success and failure drivers
We identify what your best stores have in common and what may be holding back the ones that sell less.
Store performance drivers model → - 02
How much room do you have to grow?
Market Potential & White-Space Analysis
Estimate how many more stores each city can support, and find areas where you do not have stores yet.
- 03
Is the site you are considering a good one?
Site evaluation
We evaluate the store you are thinking of opening, street-front or inside a shopping center: who lives nearby, who passes by, and who you would compete with.
- 04
How much could it sell?
Sales forecasting
We estimate the new store’s sales and how many customers it could take from your existing stores (store cannibalization).
New store sales forecasting model →96%
accuracy forecasting first-year sales at existing stores, validated in a blind test with a leading quick-service restaurant chain.
The model was not trained on those stores. The average error per store was under 4%. This test was run on existing stores and does not guarantee the same accuracy for new stores.
See how we measure accuracy → - 05
Should you keep, strengthen, or relocate a store?
Store closures and relocations
Compare how a store is performing where it is with how it could perform elsewhere, before you decide.
Example · Site evaluation
What a new site evaluation looks like
See your current stores, the site you are considering, and what would happen to the stores you already have, on a single map.
New site under evaluation
Affinity score
87/100
How closely it matches what you are looking for
Estimated first-year sales
US$1.3 M
Model estimate
Residential population
48,200
within a 10-minute drive
Floating population
22,500
average daily visits
Socioeconomic profile of the area
- High 14%
- Upper-middle 26%
- Middle 38%
- Low 22%
Central store · Cannibalization
Shared trade area
18%
of its coverage
Shared customers
12%
of its visitors
Sales
▼ 6%
Would drop
The new store would take some customers from your Central store. This helps you decide whether to open it anyway, move it, or adjust the format.
Have a store in mind? Tell us about it, and we will see whether we can analyze it.
Book a meetingEstimated sales are a model estimate, not a guarantee.
Who it is for
Every way to grow comes with its own questions.
Growth matters. But every new store puts capital at risk.
Grow in your home market
Which areas should you prioritize, and which are not ready for a store yet?
Enter a new country
Where is your market, and who would you compete with?
Franchise
How do you evaluate every franchise with the same criteria?
Finance
You know what it costs to open. The hard question is how much that store could sell.
Speed
From weeks to hours
Validating a new store site usually takes 2 to 6 weeks. With Pulster, it takes hours for defined analyses, after initial setup.
Based on our experience in the region.
Real estate developers
Do you own a site and wonder which businesses could work there?
Get a report on which types of retail could work there, based on who lives nearby, who passes by, and the existing competition. It does not replace permitting, cost, or feasibility studies.
Tell us about the store you are evaluating.
In the first meeting, we understand your case and see whether we can analyze it. Then we map the area, process the data, and present the results.
Does it work for new stores?
Yes. We also forecast sales for stores that have not opened yet. Our reference figure: 96% accuracy forecasting first-year sales at existing stores, validated in a blind test with a leading quick-service restaurant chain. The model was not trained on those stores. The average error per store was under 4%. This test was run on existing stores and does not guarantee the same accuracy for new stores.
Can it help if I am entering a country where I have no stores?
Yes, in the countries where we have data. We show you where your type of customer is and who already competes there.
How soon will I see results?
Setup takes one month. After that, certain analyses take hours or a day.