Pulster NOVA · Expansion
I’m opening new stores
Before you sign, find out if that store is worth opening: how much it could sell and which of your stores it could take customers from.
Explore Pulster NOVA →Retail decision intelligence
Decide where to open new stores and how to compete more effectively.
Avoid opening in the wrong place and see who is taking visits from your stores. You choose how hands-on you want us to be.
Example map: your stores, competitors, and a candidate site with its 10-minute trade area.
Strategy · Visit distribution
Your brand32% ▲ Up 3 points
Competitor 128% ▼ Down 2 points
Competitor 222% ● No change
Competitor 318% ▼ Down 1 point
Expansion · candidate site
10-minute drive · 3 competitors nearby
Affinity score
94/100
Cannibalization
15%
Residential population
24,750
Socioeconomic profile
- High 12%
- Upper-middle 31%
- Middle 40%
- Low 17%
49 brands across LATAM*
already work with Pulster: restaurants, supermarkets, pharmacies, hardware stores, banks, shopping centers, and real estate developers
Backed by
Awards
- National Export AwardAGEXPORT · 2025
- Best Strategic EvolutionCampus TEC · 2025
- National Innovation AwardGuatemala Ministry of Economy · 2022
- ConvercienciaSENACYT · 2023
- Startup World Cup Guatemala WinnerKirzner Entrepreneurship Center · 2026
Getting it wrong is expensive.
US$1–5 million
is what a mid-size store costs.
5 to 20 years
is how long leases run.
And once a store is open, averages can hide the ones falling behind.
What we solve
What do you need to solve today?
Pulster RADAR · Retail strategy
My stores are selling less
See who is taking your visits, whether customers come back, and where to act first.
Explore Pulster RADAR →Need both? One platform covers both decisions.
What an analysis looks like
From a business question to a decision, in four steps.
Expansion
- 1
Question
Should we open on this corner or in the shopping center across the street?
- 2
Data
Population and socioeconomic profile by block, competitors within a 10-minute drive, and local foot traffic.
- 3
Result
Estimated sales for each site and which of your existing stores could lose customers.
- 4
Decision
Which site to move forward with and what to check before you sign.
Retail strategy
- 1
Question
Why is this store selling less than last year?
- 2
Data
Visits to your store and to competitors, nearby openings, and where visitors come from.
- 3
Result
The competitor that opened three months ago gained visits in the area, and your store lost visits. This may be related to the drop in sales and is worth investigating.
- 4
Decision
Plan a local campaign to win back lapsed visitors.
Why Pulster
Decide in hours, not weeks. Without adding people to your team.
From weeks to hours
Validating a new store site usually takes 2 to 6 weeks. With Pulster, it takes hours for defined analyses, after initial setup.
Based on our experience in the region.
No analysts needed
An expansion manager can use it directly. One-month setup and, as a reference, about 8 hours a month from your team. Use the platform or get finished analyses: you choose how hands-on you want us to be.
96%
accuracy forecasting first-year sales at existing stores, validated in a blind test with a leading quick-service restaurant chain.
The model was not trained on those stores. The average error per store was under 4%. This test was run on existing stores and does not guarantee the same accuracy for new stores.
Aggregated and anonymized data. We do not identify individuals.
See where our data comes from →The team
We come from retail.
Roberto and Gustavo studied together. Years later, Gustavo worked with Danilo at Walmart, where he built the team that analyzed competitors to decide where to open stores. Pulster brings those three backgrounds together: building products, analyzing data, and leading expansion for major retail chains.
70+ years
of combined experience
30 people
on the team
Roberto Rodríguez
CEO and co-founder
Danilo Manzanares
CSO and co-founder
Gustavo Sáenz
CDO and co-founder
Do you manage a shopping center or own a site?
Shopping centers
Compare your center with others and show prospective tenants why they should be there. It complements your foot traffic counts; it does not replace them.
Talk to usReal estate developers
Get a site report showing which types of retail could work there. It does not replace permitting, cost, or feasibility studies.
Talk to usYour competitors are not standing still.They open stores and win visits every month.
Let’s talk about a decision your business needs to make.
Tell us what you need to decide, and we will show you how we would approach it.
Which countries do you work in?
We have clients in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, and the Dominican Republic. Peru is our next market. If your country is not on the list, we can open new markets after evaluating it with you.
Do I have to use the platform myself?
No. You can use it yourself or receive finished analyses. You choose how hands-on you want us to be.
How much does it cost?
It depends on the number of stores, countries, and analyses you need. We will walk you through it in the first meeting, based on your case.
* Check with us whether we cover your country.